Sex in advertising is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user.
sex appeal: Definition from Answers.com
sex appeal n. Physical attractiveness or personal qualities that arouse others sexually. ... Sex has been employed in advertising since the beginning of advertising. ...
Dr. Tom Reichert's sexinadvertising.com
As a basic working definition, sex in advertising can be thought of as a sexual appeal. ... Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual ...
sex appeal: Definition from..
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Sex in advertising
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for pornography online accounting for 25 of all search engine requests Provocative..
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