Sex in advertising is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user.
sex appeal: Definition from Answers.com
sex appeal n. Physical attractiveness or personal qualities that arouse others sexually. ... Sex has been employed in advertising since the beginning of advertising. ...
Dr. Tom Reichert's sexinadvertising.com
As a basic working definition, sex in advertising can be thought of as a sexual appeal. ... Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual ...
We all know Harley s are sexy and women have always been sold straddling motorbikes..
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Sex and the City Debbie Meroff Sex was a booming business in the port city of Athens..
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Truth In Advertising C O Christian Voice PO Box 739A Surbiton UK KT6 5YA Dear Steve..
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