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1.  Sex In Advertising


2010.8.7
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Sex in advertising is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user.

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sex appeal: Definition from Answers.com  
sex appeal n. Physical attractiveness or personal qualities that arouse others sexually. ... Sex has been employed in advertising since the beginning of advertising. ...
http://www.answers.com/topic/sex-in-advertising

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Dr. Tom Reichert's sexinadvertising.com  
As a basic working definition, sex in advertising can be thought of as a sexual appeal. ... Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual ...
http://sexinadvertising.com/What/index.php

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